As NymCard sets the stage for an ambitious 2025, we caught up with Mario Wehbe, our Chief Product Officer, to discuss how embedded finance is evolving – and how we’re leading that transformation. From AI-driven lending and money movement to redefining the speed and flexibility of financial services, Mario shares how NymCard is pushing the boundaries of innovation.
With February marking Central Bank UAE’s Innovation Month, we’re diving deep in what real innovation looks like in financial services. And at NymCard, that means building smarter, more intuitive, and future-ready solutions.
Q: What’s ahead for NymCard in 2025?
While card issuing and processing remain the backbone of our business, 2025 is a year of expansion. We’re doubling down on Embedded Lending and Money Movement, rolling out new capabilities that bring intelligence and automation to financial services.
What excites me most is how we’re weaving AI across our entire product suite – not just to enhance efficiency but to create truly intelligent financial experiences. This year is about fortifying our foundation while shaping the future of embedded finance.
Q: How does customer feedback shape NymCard’s product roadmap?
Customer feedback isn’t just valuable – it’s at the core of how we build. Our development cycles are structured around continuous dialogue with our clients, ensuring that every feature we launch solves a real-world challenge.
From early-stage concepting to post-launch refinements, we’ve built feedback loops into every phase of our product journey. This approach ensures that we’re not just delivering technology – we’re delivering solutions that matter.
Q: AI is reshaping industries. How is NymCard leveraging AI?
We’re embedding AI on two keyfronts:
- Internally, AI is streamlining product development and decision-making, helping us iterate faster and smarter.
- For our clients, AI is powering fraud detection, risk assessment and automation across our card issuing, lending and money movement solutions.
Q: Lending is a major focus. What’s NymCard’s vision for it?
Our vision for lending is simple: make sophisticated lending products easy to launch and scale. We’ve built a highly configurable, AI-driven lending platform that allows our clients to go live in a fraction of the time.
By combining advanced AI with flexible configuration, we’re putting enterprise-grade lending capabilities in the hands of our partners – so they can focus on delivering value while we handle the infrastructure.
Q: How does NymCard build its product roadmap?
Our product roadmap is driven by three key pillars:
- Market trends – staying ahead of emerging financial technology
- Customer Insights – prioritizing what truly impacts our clients
- Innovation – challenging industry conventions and building for the future
By blending data, feedback and innovation, we ensure that every product we develop is both forward-thinking and immediately impactful.
Q: Lastly, what does innovation mean to you – and to NymCard?
At NymCard, Innovation isn’t about adding features – it’s about reimagining what’s possible in embedded finance. While others focus on incremental improvements, we focus on solving tomorrow’s challenges today. Innovation means turning complex financial processes into intuitive, high-impact solutions – scalable for enterprises, yet seamless for end-users.
